ITMAM Finishing · Decor · Supply

Decoration · by style

Reception rooms and TV walls

The TV wall is the first thing the eye lands on in a reception room, and the wall most easily spoiled by a visible cable or a screen in the wrong place. The material matters, but planning before the plaster matters more.

Zone the reception first

Before choosing a material, decide how the room is used. Most receptions in Egyptian apartments are long rectangles that hold a TV sitting area, a salon for guests, a dining table and sometimes a third corner.

Clear zoning makes each area legible without walls: a change of level in the gypsum board ceiling over each zone, separate lighting, a rug that defines the seating, or a low unit between the salon and the dining area.

  • Put the TV area in the quietest part of the room, away from the front door and the line of traffic.
  • Avoid placing the screen directly opposite a large window; reflections make daytime viewing tiring.
  • Choose the wall by viewing distance and by where the windows and doors are, not by the shape of the wall alone.
  • Fix the seating distance before the screen size: a common rule of thumb puts it at roughly one and a half to two and a half times the screen diagonal.

The TV wall: marble, wood or gypsum?

Each material has its own look, fixing method and upkeep. The comparison below helps you choose.

MaterialLookStrengthsWatch out for
Natural marble (book-matched slabs)Grand and calm, with veining mirrored either sideLong life, and a look that never repeatsHeavy; needs a fixing method suited to its weight on a sound wall, with the bracket and cable positions fixed before cutting
Backlit onyxTranslucent stone that glows from behindA striking piece in the eveningNot drilled to hang a screen; needs space behind for the lighting and a way to reach it for maintenance
Wood panels or slatsWarm and softWarm to the touch, and easy to run cables behindNeeds a dry wall; dust settles between slats
Gypsum board with niches and hidden lightClean lines, shelves and recessesLight, easy to shape and to run cables throughCannot carry the screen alone; the bracket goes into the wall or into a reinforcement inside the gypsum
Effect paint or microcementA continuous surface with no jointsCalm, and easy to combine with any styleAny plaster defect shows under side light

Cables and sockets: plan them before the plaster

Nothing spoils a TV wall faster than a visible cable or a socket in the wrong place, and the only cure is planning at the electrical first fix, before plaster, stone or wood.

  1. Fix the screen position and size

    Settle the approximate screen size and height before the first fix. Sockets follow the screen, not the other way round.

  2. Power and connections behind the screen

    Put a power socket, a network outlet and a satellite or aerial outlet directly behind the screen, where the set will cover them completely.

  3. A wide conduit for cables

    Run a conduit of generous diameter from behind the screen down to the equipment unit, with a draw wire inside, so audio and video cables can be pulled through or changed later without breaking anything.

  4. Sockets at the equipment unit

    Provide enough sockets at the low unit for the receiver, router and speakers, and ventilation for the equipment inside it.

  5. Fix the bracket into the real wall

    The bracket goes into brick, concrete or a purpose-made reinforcement, never into gypsum board alone or stone alone.

Lighting the reception and the TV wall

Light changes a TV wall more than the material does. Light grazing across stone or wood brings out its texture and veining, and soft concealed light behind the screen or above the wall reduces the contrast between a bright screen and a dark wall, which is easier on the eyes.

In the rest of the room, light by zone: a chandelier or general light over the salon, a pendant on the axis of the dining table, and softer, dimmable light in the TV area. Put each zone on its own switch so you can use each part on its own.

  • Avoid spotlights directly above the screen; they reflect in it.
  • Keep one colour of concealed light throughout the room.
  • Leave an accessible place for the drivers of the concealed lighting.

Proportions and sizes

A TV wall should be in proportion with the wall and the room, not just with the screen.

  • Leave enough space around the screen within the wall design, so it does not look squeezed into its frame.
  • Keep the centre of the screen close to the eye level of someone seated; mounting it very high strains the neck.
  • With book-matched marble, put the mirror line of the veining at the centre of the wall and of the screen, and draw where the joints fall before cutting.
  • A hanging or low equipment unit is usually wider than the screen, and deep enough for the equipment and its ventilation.
  • If the wall is very long, you need not clad all of it: a central section of considered width, with calm paint on the rest, often looks stronger.

Ceiling, floor and curtains

The TV wall is part of a whole room, and it has to sit well with the ceiling, the floor and the windows.

A gypsum board ceiling defines the zones and carries the concealed light, and a hidden curtain pelmet above the windows lets curtains drop straight from the ceiling, which makes the windows look taller. Reception floors are usually marble or large-format porcelain, laid out so the pattern lines up with the axis of the TV wall. Heavy or blackout curtains help when the screen is near a window.

How Itmam builds reception rooms and TV walls

A TV wall brings several trades into one stretch of wall: electrics, gypsum board, stone or wood, joinery for the equipment unit, and lighting. At Itmam our fitted pieces (kitchens, wardrobes, doors, vanities, metalwork and stone tops) are made in our own workshops, and marble and granite are templated, cut and installed by the same team, so cable routes, joints and the bracket are coordinated from the start.

We visit, measure and give you a written, itemised quotation before work starts. You can choose marble or onyx from our catalogue of 94 stones, or see stone in person at our showroom in El Deresa, Alexandria.

Questions people ask

Marble, wood or gypsum for the TV wall?
It depends on the style, the budget and how the room is used. Marble is the grandest and longest-lasting but heavier, and needs more precise planning; wood is warmer and hides cables easily; gypsum board is lighter and the most flexible for shapes and lighting. Many good designs combine two, such as marble in the centre with wood or gypsum either side.
How are the cables hidden?
In a wide conduit inside the wall, running from behind the screen to the equipment unit, laid at the electrical first fix before the plaster. The power socket and network outlet go directly behind the screen, so no cable shows once it is hung.
Can a TV be mounted on marble?
Yes, as long as the bracket is fixed into the wall behind the marble, not into the stone alone. The bracket position and screen size are decided before the marble is cut, so the holes and the cable opening fall in the right place. Backlit onyx panels are not drilled; put the screen on another section of the wall.
How do I zone a long rectangular reception?
Divide it into two or three areas by how you use it: TV seating, a salon for guests, and dining. Mark each area with a level in the gypsum board ceiling, its own lighting or a rug, and put the TV area in the quietest part, away from the front door.
Is hidden lighting tiring on the eyes?
Not when it is done properly. Concealed light is indirect by nature; what matters is that the LED dots never show, the colour is warm in sitting areas, and the light can be dimmed. Soft light behind the screen also reduces the contrast between screen and wall.
How much does a TV wall cost?
It depends on the material, the size of the wall, the cutting detail, the lighting and the joinery, so there is no fixed figure. We visit, measure and give you a written, itemised quotation.

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